Fifth Third Bank Branding
Branding
Creative Strategy
Background
Background
One of the Midwest's largest money managers, Fifth Third handles $33B for individuals, corporations, and nonprofits across Trust, Brokerage, and Insurance.
One of the Midwest's largest money managers, Fifth Third handles $33B for individuals, corporations, and nonprofits across Trust, Brokerage, and Insurance.
My role
My role
Developed brand guidelines and a multi-channel playbook for consistent branding across channels.
Developed brand guidelines and a multi-channel playbook for consistent branding across channels.
Results
Results
Brand awareness went up 160%.
Brand awareness went up 160%.
Color Palette
Color Palette
Color is a powerful means of visual expression. It is very important to be consistent in the way that we use it to build awareness for our brand and to distinguish ourselves from our competitors. This extensive color palette is unique to our brand. Use it consistently to create a rich and harmonious brand experience.
Color is a powerful means of visual expression. It is very important to be consistent in the way that we use it to build awareness for our brand and to distinguish ourselves from our competitors. This extensive color palette is unique to our brand. Use it consistently to create a rich and harmonious brand experience.
Graphic
Elements
Graphic Elements
From the shape of our symbol, we have defined a set of graphics to support our brand’s visual presence and to differentiate us from our competitors. These graphic elements should be used consistently and correctly to build awareness of the Fifth Third Bank brand. They are versatile and flexible.
From the shape of our symbol, we have defined a set of graphics to support our brand’s visual presence and to differentiate us from our competitors. These graphic elements should be used consistently and correctly to build awareness of the Fifth Third Bank brand. They are versatile and flexible.
Photography
Photography
Our brand photography is based on five guiding principles: Authenticity - Action - Color - Community - Experiences and divided into two distinct categories: Lifestyle & Product.
Our brand photography is based on five guiding principles: Authenticity - Action - Color - Community - Experiences and divided into two distinct categories: Lifestyle & Product.
Stationary
Stationary
Offline Media
Offline Media