Truebill
Campaign
UX/UI
Creative Strategy
Background
Background
Truebill is an all-in-one financial wellness platform designed to empower people to take back control of their finances.
Truebill is an all-in-one financial wellness platform designed to empower people to take back control of their finances.
My role
My role
Led internal teams and managed freelancers and agencies in concepting, planning, and A/B testing to optimize key performance metrics (ROAS, CPA, CPM, CTR).
Led internal teams and managed freelancers and agencies in concepting, planning, and A/B testing to optimize key performance metrics (ROAS, CPA, CPM, CTR).
Paid Media
Paid Media
Systematic A/B testing of messages, audiences, and product features across growth funnel stages
Systematic A/B testing of messages, audiences, and product features across growth funnel stages
Landing pages
Landing pages
Strategized testing phases with different messages, value props, and visuals to optimize conversion rate, bounce rates, and visit time.
Strategized testing phases with different messages, value props, and visuals to optimize conversion rate, bounce rates, and visit time.
Result
Result
#1
#1
#1
in Finance app
in Finance app
65%
65%
65%
captured of the
personal finance
app market
captured of the
personal finance
app market
$1.275B
$1.275B
$1.275B
acquired by
Rocket Companies
in December 2021
acquired by
Rocket Companies
in December 2021
Top 20
Top 20
Top 20
overall app on the
App Store
overall app
on the App Store
overall app
on the
App Store
#1
in Finance app
65%
captured of the
personal finance
app market
$1.275B
acquired by
Rocket Companies
in December 2021
Top 20
overall app on the
App Store
