MoneyLion content
Social Content
Generative AI
Background
Background
Digital financial platform for banking, lending, and money management.
Digital financial platform for banking, lending, and money management.
Idea
Idea
Make MoneyLion America's most trusted source for smarter money decisions.
Make MoneyLion America's most trusted source for smarter money decisions.
My role
My role
Partnered with executives on creative concepting, performance testing, and content production for growth and retention.
Partnered with executives on creative concepting, performance testing, and content production for growth and retention.
Results
Results
+20%
+20%
+20%
+20%
Increased new
customers
Increased new
customers
Increased new
customers
+15%
+15%
+15%
+15%
improved customer lifetime value (CLV)
improved customer
lifetime value (CLV)
+30%
+30%
+30%
+30%
grew marketplace
revenue
grew marketplace
revenue
Generative AI
Concept
Generative AI Concept
Chinese New Year’s AI-generated photoshoot
Chinese New Year’s AI-generated photoshoot
Content
calendar
Content Calendar
Halloween Credit Monsters campaign
Halloween Credit Monsters campaign
Creative builder
Creative builder
Credit Calm Youtube series
Credit Calm Youtube series
Health is
Wealth
Health is Wealth Campaign
A campaign with Mastercard and The Harris Poll exploring the link between financial and physical well-being
A campaign with Mastercard and The Harris Poll exploring the link between financial and physical well-being
Dynamic
components
Dynamic components
Enable easy experimentation and A/B testings with different art directions and messaging based on the consumer journey and marketing funnels.
Enable easy experimentation and A/B testings with different art directions and messaging based on the consumer journey and marketing funnels.
