Person

Fifth Third Bank Broadcast

Campaign

Advertising

Background

Background

Fifth Third Bank offers access to 50,000+ fee-free ATMs nationwide.

Fifth Third Bank offers access to 50,000+ fee-free ATMs nationwide.

Idea

Idea

"Beware the Fee Shark" — a fin-tastic mockumentary about a shark that feeds on ATM fees. Aired during Shark Week across Discovery Channel, Discovery Go, and Discovery's Snapchat Show.

"Beware the Fee Shark" — a fin-tastic mockumentary about a shark that feeds on ATM fees. Aired during Shark Week across Discovery Channel, Discovery Go, and Discovery's Snapchat Show.

My role

My role

End-to-end creative and art direction across online and offline channels.

End-to-end creative and art direction across online and offline channels.

SHARK WEEEK

MOCKUMENTARY

SHARK WEEEK

MOCKUMENTARY

TV SPOT

TV SPOT

TV SPOT

SOCIAL GIFS

SOCIAL GIFS

POSTER

POSTER

Result

Results

+16%

+16%

Primary bank consideration.

Primary bank consideration.