

fuzzy
Branding
Web
UX/UI
Background
Background
Vet-curated subscription boxes for cats and dogs, covering everything from nail care to digestive health, plus 24/7 live vet chat.
Vet-curated subscription boxes for cats and dogs, covering everything from nail care to digestive health, plus 24/7 live vet chat.
Big Idea
Big Idea
Designed by vets. Loved by pets.
Designed by vets. Loved by pets.
Logo
Logo
A modern wordmark paired with a healthcare symbol that nods to telehealth and pet houses, with letterforms that wrap to form an embrace.
A modern wordmark paired with a healthcare symbol that nods to telehealth and pet houses, with letterforms that wrap to form an embrace.



My role
My role
Led creative team and agencies across branding and marketing campaigns online and offline. Partnered with product and engineering on UX/UI design, research, and A/B testing.
Led creative team and agencies across branding and marketing campaigns online and offline. Partnered with product and engineering on UX/UI design, research, and A/B testing.



Online Videos
Landing pages
Online Videos
Print & Promotional Items
Print & Promotional Items






Packaging Design
Packaging Design






Landing pages
Landing pages
Digital Ads
Digital Ads


Results
Results