Person
Person

fuzzy

Branding

Web

UX/UI

Background

Background

Vet-curated subscription boxes for cats and dogs, covering everything from nail care to digestive health, plus 24/7 live vet chat.

Vet-curated subscription boxes for cats and dogs, covering everything from nail care to digestive health, plus 24/7 live vet chat.

Big Idea

Big Idea

Designed by vets. Loved by pets.

Designed by vets. Loved by pets.

Logo

Logo

A modern wordmark paired with a healthcare symbol that nods to telehealth and pet houses, with letterforms that wrap to form an embrace.

A modern wordmark paired with a healthcare symbol that nods to telehealth and pet houses, with letterforms that wrap to form an embrace.

My role

My role

Led creative team and agencies across branding and marketing campaigns online and offline. Partnered with product and engineering on UX/UI design, research, and A/B testing.

Led creative team and agencies across branding and marketing campaigns online and offline. Partnered with product and engineering on UX/UI design, research, and A/B testing.

Online Videos

Landing pages

Online Videos

Print & Promotional Items

Print & Promotional Items

Packaging Design

Packaging Design

Landing pages

Landing pages

Digital Ads

Digital Ads

Results

Results

+27%

+27%

+27%

User acquisition increased, driven by the Fuzzy Pet Care Fundamental membership program and new branding

User acquisition increased, driven by the Fuzzy Pet Care Fundamental membership program and new branding

User acquisition increased, driven by the Fuzzy Pet Care Fundamental membership program and new branding

+4.7%

+4.7%

+4.7%

2020 revenue target was exceeded

2020 revenue target was exceeded